HENRY SHEYKIN · CASE STUDIES

The thinking behind
the next decision.

Anonymized stories from my financial modeling and business planning work—focused on the business question, operating logic and decision without exposing confidential client details.

25years across finance, banking and business planning

10+years focused on financial modeling

200+custom projects across industries

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WORK STORIES

Each story follows a real project brief through the question that mattered, the structure I developed and what the client could evaluate more clearly. Identifying details and proprietary assumptions are removed.

Confidential work, explained responsibly

Client files can contain commercially sensitive data and may be covered by NDA. Original illustrations set the business context; they are not screenshots of a client workbook, product or venue.

Industry

43 work stories

Customer exchanging cash with a local merchant while a mobile-wallet network connects the transaction.

Original concept illustration · No client data

Marketplaces

Designing the economics of a cash-to-digital wallet network

Financial model

The thinking behindthe next decision.

Designing the economics of a cash-to-digital wallet network

Building a subscription model before the price was settled

Planning capacity for a multi-attraction horror venue

Deciding which new market an online grocer could afford to enter

Turning a live-shopping launch into a fundable marketplace model

Building a home-care growth model around staffed capacity

Modeling the transition from wellness stays to digital membership

Modeling the economics of acreage-based crop intelligence

Modeling a hospital from service lines to investor returns

Turning app downloads into a credible artist-subscription forecast

Rebuilding a workforce marketplace model after the business changed

Modeling an EV charging chain as five businesses under one roof

Modeling fractional hospitality from share sale to guest stay

Separating SaaS revenue from the money managed for customers

Turning a cross-border product launch into one operating model

Testing when a hybrid workspace network should open its next location

Comparing the economics of EV charger sales and long-term rental

Planning a modular stroller platform beyond the first hardware sale

Testing a safety-product portfolio through an acquirer’s channels

Testing a destination-hotel redevelopment beyond room revenue

Connecting a multi-brand kitchen to channel and customer economics

Balancing bulk inventory with subscription and give-back economics

Turning product customers into a contractor marketplace

Connecting craft production, hospitality and franchising

Making channel growth answer to production capacity

Normalizing revenue across an IT services roll-up

Modeling a subscription whose paid moment may arrive years later

Testing a golf club refurbishment across the life of the lease

Modeling both sides of a medical-travel marketplace

Forecasting a childcare network centre by centre

Connecting a subscription app and marketplace to cash

Modeling fintech growth from acquisition to ownership dilution

Connecting subscription growth to the device lifecycle

Connecting premium targets to sales capacity and runway

Planning the move from a retail kiosk to online sales

Connecting forestry fleet growth to deployment economics

Connecting greenhouse expansion to berry yield and cash

Connecting payments, deposits and credit in one digital finance model

Structuring a phased investment story for a media-production campus

Connecting wellness memberships to visit capacity and cash

Separating revenue engines in a digital-asset marketplace

Connecting marketplace acquisition to fees, cash and break-even

Connecting covers, staffing and cash in a restaurant budget

Bring me your question.We’ll build the logic.

The thinking behind
the next decision.

Bring me your question.
We’ll build the logic.